Conversion
Strategy 1 - Testimonials
Our testing lab has discovered that sites having at least 3 solid
testimonials on their
home page have a report request conversion rate that is over 10Xs
higher on average
than those sites that do not have any testimonials.
If you don't have any testimonials from your customers...make
sure you get them right
away!
If you have testimonials and are not sure how to add them to your
site then these
directions may help:
1. Login to your control panel
2. Click the "Add A New Testimonial" Icon
3. Create a Title for your testimonial. I normally just use the
name of the person giving the
testimonial here or some other identifier. The title is only seen
by you.
4. Type the name of the person giving you the testimonial along
with a City and State if given.
Make sure you click Enter to put the City and State on a New Line.
The name and city should look like this:
John Smith
Baltimore, MD
Only include the name and other information about your testimonial
on this screen!
You will add the actual text of your testimonial on the next screen.
5.Type the actual words of the testimonial in the box located
on this screen.
Do not include the name of your testimonial on this screen.
6. You can even add an image of the person giving you a testimonial.
This can add even more credibility to your testimonial but should
only be done if you have a .jpg or .gif image that is no more than
120 pixels wide X 120 pixels tall so the image does not outshine
the
more important words of the testimonial.
This is an optional step in the testimonial creation process.
You can edit your testimonials by going to the "Site Manager" section
of your control panel.
You can insert a testimonial on any page by clicking "Insert
Tag" while in edit mode
within the "Site Manager"
**If you are having problems with
this procedure, Please Email Your Testimonials
To Us At: images@mortgagewebsuccess.com and
we will add them for you.
Conversion Strategy 2 - Your Picture
We discovered that adding a picture of yourself to the sites increased
report request
conversion by an average of 30%.
Audio normally increases conversion more and we are currently speaking with a company that provides the ability for you to create audio files using your phone.
**Most digital cameras create too large of a photo to be used on your site. You can send Logo and Pictures
To Us At: images@mortgagewebsuccess.com and
we will resize, format and add them to your site.
P.S. Keep watching your email and fax for more system
improvements and tested traffic generation strategies that are
designed to increase your report request conversion rate and web
traffic. Plus, we are in the process of creating some truly amazing
tools for you to use in the promotion of your site such as a Mortgage
101 book that you will be able to brand as if you wrote it yourself
and provide it to your prospects
digitally or in a real book format.
P.P.S. Of course we are always here to help you as
well. Whenever you have a question, suggestion, and
of course a success story please create a ticket at http://support.mortgagewebsuccess.com
We pride ourselves on being up to date on the most
unique strategies for generating traffic to your sites.
In fact we have just added a new staff member this month dedicated
to reviewing all of the search engines
for the latest updates and changes and using this information to
constantly optimize your website for local
online web traffic. Of course you should also use the offline methods
Brian Sacks teaches to constantly
drive prospects to your site so you can generate leads and applications
24/7.
FOR PROVEN TRAFFIC GENERATION
STRATEGIES, CLICK HERE NOW! |