Keys To Success With Your
Mortgage Web Success Site

Part 1
Part 2

The Importance Of Having Your
Own Domain Name Revealed
Success Key #1

We have been analyzing all the websites on the MWS System for
the past several months and have found many keys to success.

We are going to share some strategies which have
improved search rankings for many members and and tips for
increasing the number of visitors your site converts to leads.

This Test:

Having Your Own Domain Name vs. Using Our Subdomain

Before we show you the results of our test, let's review the definitions
of a domain and subdomain.

A domain name is the unique name or address of a website.

For example, "marylandloantips.com" is a domain name.

On the other hand, a subdomain is a subdivision of a larger domain

So, "marylandloantips.mortgagewebsuccess.com" is a subdivision
of the "root" or "top-level" domain "mortgagewebsuccess.com".

When you signed up on the MWS System, you were automatically
given a subdomain so your website could be accessed immediately.

In Step 2 of the 4 Step Quick Start Process, you were given the option to check
and register a domain name through our system or to transfer an existing
domain name to work with our system.

If you have not yet registered your own "root" domain name,
you may want to review the results of our test.

Over the past 30 days, the number of visitors for websites having
their own domain name averaged:

53.5 Visitors

Over the same 30 days, the number of visitors for websites that only
had a subdomain (yoursite.mortgagewebsuccess.com) averaged:

18.6 Visitors

As you can clearly see the subscribers who have taken our advice
and invested in their own domain have generated THREE times the traffic.

If you have not yet set up your own domain for your MWS System then
follow these instructions:

1. Read this guide on how to choose the right domain for your business

Click Here >> Domain Name Guide

2. Either login to your website's control panel by clicking on the
red house at the bottom of your site or by following this link:

http://www.mortgagewebsuccess.com/panel

2. Click the icon labeled "Add a Domain Name"

3. Follow the instructions for either "New Domain Registration" if you
wish to have a brand new domain for your MWS site or
"Adding A Domain You Already Own" if you own a domain name that is not
currently being used and wish to use it for your website.

=========================================


Linking Strategies To Improve
Your Google Rankings - Part 1

Success Key #2

Before I get into practical strategies for improving your Google Rankings, there are a few things about Search Engine Optimization that I want to cover.

Search Engine Optimization (SEO) is simply the practice of modifying a website to naturally attract visitors by achieving high rankings in the search engine results.

Many people get a little nervous when I talk about search engine optimization because they think I am going to pull out a lot of techno-garble but the reality is that the basics of search engine optimization is really quite simple.

If you could read the thoughts (okay they don't have thoughts but let's pretend) of a search engine like Google, Yahoo or MSN you would find that they are simply trying to deliver the most accurate search results for their visitors.

Our job is to try and create a website that matches the search engines' expectations.

Search engines do rank websites using very complicated mathematical equations (known as algorithms). Google's algorithm, for example, is rumored to have over 500 million variables. Fortunately, these 500 million variables can be boiled down to

two main criteria: on page factors which include what keywords you place where on the page itself and the more important (especially with Google) off-page factors. Which are incoming links to your website.

As soon as you signed up for your Mortgage Web Success site, your site's pages were optimized for mortgage related keywords combined with the city you used in the your company address (e.g. Brian Sacks' site http://www.marylandloantips.com

is optimized for Owings Mills + mortgage related keywords like "mortgage broker").

When you complete(d) the Local Information section of your Quick Start Wizard, you further optimize your site. This alone can get many sites good rankings within 30-60 days for Yahoo, many of the smaller search engines and sometimes even MSN.

Google is a different animal all together. Google places a lot of relevance on the number and QUALITY of links you have coming into your website.

By quality of links we mean that all links are NOT created equal. For instance, if your site is about mortgages and a site about dogs links to you, Google will not give you as many "bonus points" for that link as they will if a site about loans or real estate links to you.

Also, Google will give you more "bonus points" for a link from a site that is considered a top site in a certain industry (aka an Authority site). For example, a link from Bankrate.com to a mortgage broker site would be considered a high quality link by Google. These are definitely the hardest links to acquire.

The process of building high quality links to your website is one of the most important things you can do to improve your rankings in Google. The ideal situation would be for other sites to see that your website offers valuable information and so they would naturally link to you.

The problem with this is that it could take a long time for you to get a large number of links this way.

So, we suggest that you try to get links into your site artificially but in a way that it looks like the links came naturally.

The process is fairly simple and if we could automate it, we definitely would.

There are several sources you will want to acquire links from:

1. Popular General Topic Directories

2. Local Websites and Directories for Your Business Area

3. Directories and Websites related to the Topic of Your Website

The Best Places To Start Getting Links

Rather than swapping links from other sites (this should be your very last linking strategy and never swap links with unrelated sites), consider submitting your site to web directories.

Here is a list of some important general-topic web directories that allow you to post your site for free:

#1: http://dmoz.org

Within Dmoz, go to this directory page:

http://dmoz.org/Business/Financial_Services/Mortgages/Regional/United_States/

Click on your State Name

Click “Suggest URL” and follow the directions for posting.

#2: http://www.abilogic.com/suggest-a-site.php?cat=1370

#3: http://www.allthewebsites.org/webdirectory/?cid=48

*You must register for an account before you can post your link with

this website.

#4: http://www.yeandi.com/add1.asp?c=247

*Select from the Free Standard Review option or the Express Review for $10

#5: http://dir.jayde.com/cgi-bin/submit.cgi

*PLEASE NOTE: Some directories will only allow you to post a top level domain like marylandloantips.com and WILL NOT allow you to post a sub domain like marylandloantips.mortgagewebsuccess.com

For more information on domains vs. sub domains see the link at the bottom of this message.

**You can type in your keyword (e.g. mortgages) into the search box of each directory to find the appropriate category. It is very important than you do select the proper category. When possible, we have given you the direct link for the submission to the preferred category.

Here are some of the most important fee based web directories (well worth the cost):

http://www.joeant.com - One Time $39.99 Fee

http://www.goguides.org - One Time $39.99 Fee

Mortgage Category Link: http://www.goguides.org/DIR/add_url.php?c=10941

http://www.bluefind.com - One time $49.95 Fee

Mortgage Category Submit Link - http://www.bluefind.com/add/4033.php

http://www.skaffe.com - One Time $39.99 Fee

http://www.sevenseek.com - One Time $40 Fee

You should also submit your site to the following Local Portals:

Google Local - https://www.google.com/local/add/login

Yahoo Local - http://listings.local.yahoo.com

We currently have a list of over 200 sources for you to submit your site and will be sharing all the sources over time. Remember, the goal is to have Google think the links you acquire were naturally placed so you do not want to post your site on all 200 sources at once.

These linking strategies will not only help you rank well in Google but will also help with several other major search engines.

By the way, if this is still confusing, don't worry. I have a video tutorial walking you through the process here:

http://www.mortgagewebsuccess.com/training/seo

Google Update:

If your site does not automatically show up in Google's search engine, don't be discouraged.

At the end of last year, Google released an algorithm change that places new sites in a probationary pool. Basically, they penalize you for what we are seeing as 1 to 4 months which lowers your rankings during that time. This is designed to stop or slow search engine optimizers that use tricks to get high rankings.

In the next email, I will cover the next two linking strategies:

Finding Local Websites and Directories for Your Business Area

Finding Directories and Websites related to the topic of your website

I will also share with you some alternate ways to get links to your website including outsourcing the work.

Wishing you success,

Brian, Joe, Ben, and the Mortgage Web Success Team

P.S. Quick Start Video Tutorials Can Be Accessed Here:

http://www.mortgagewebsuccess.com/videos/quickstart/qs.html

If you have a support issue including not having received your login information, please send us an email at: support@mortgagewebsuccess.com or visit our support center at http://support.mortgagewebsuccess.com to submit a ticket.

If you have already seen success with your site we would love your feedback. Please send it to feedback@mortgagewebsuccess.com.

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